Strategic Factory
  • 21-Dec-2018 to 19-May-2019 (EST)
  • Marketing
  • Owings Mills, MD, USA
  • Full Time

Position Summary:

The Marketing Account Manager manages the day to day marketing activities and long-term marketing strategy for our clients.

Responsibilities:

  • Managing all marketing for clients within the marketing department.
  • Developing the marketing strategy for our clients, in line with their company objectives.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Advising and managing our client's marketing budget.
  • Assist with the concept, writing, creation, and publication of all marketing material in line with marketing plans.
  • Planning and implementing promotional campaigns.
  • Manage and improve lead generation campaigns, measuring results.
  • Overall responsibility for brand management and corporate identity internal and external clients
  • Measure and report performance of marketing campaigns, gain insight and assess against goals
  • Working closely with the entire marketing team, creative services, supporting teams (such as programmers) and vendors to launch campaigns on time and on budget
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Develop strategies and tactics to get the word out about our clients and drive qualified traffic to their "front door"
  • Produce valuable and engaging content for websites and blogs that attract and convert target groups
  • Experiment with a variety of organic and paid acquisition channels content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Build strategic relationships and partnerships with key industry players, agencies and vendors
  • Oversee marketing spends and allocate/invest funds wisely

Requirements:

  • BS/MS degree in marketing or a related field
  • 3-7 experience in marketing along with potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Expertise with analytics tools (e.g., Google Analytics)
  • Solid knowledge of Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Good taste, a sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
Strategic Factory
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