Strategic Factory
  • 10-Sep-2020 to 09-Nov-2020 (EST)
  • Marketing
  • Owings Mills, MD, USA
  • Full Time

Position Summary:

The Marketing Manager manages the day to day marketing activities and long-term marketing strategy for Strategic Factory.

Responsibilities:

  • Develop a cohesive annual marketing strategy in line with company objectives; plan and implement related marketing and promotional campaigns
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Assist with the concept, writing, creation, and publication of all marketing material in line with marketing plans as needed
  • Produce valuable and engaging content for websites and blogs that attract and convert target groups
  • Maintain overall responsibility for brand management and corporate identity
  • Measure and report performance of lead generation activities and marketing campaigns; gain insight and assess against goals
  • Work closely with the entire marketing team, creative services, supporting teams (such as programmers and manufacturing) and vendors to launch campaigns on time and on budget
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
  • Experiment with a variety of organic and paid acquisition channels, content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Build strategic relationships and partnerships with key industry players, agencies, community organizations and vendors
  • Oversee marketing spends and allocate/invest funds wisely

Requirements:

  • BS/MS degree in marketing or a related field
  • 3-7 experience in marketing strategy or leadership role along with potential and attitude required to learn
  • Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Expertise with analytics tools (e.g., Google Analytics)
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Good taste, a sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
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Why Work for Strategic Factory?

Financial stability - Start with a competitive base salary and earn promotions based on positive performance and measurable results.

Massive advancement opportunities -  Join a rapidly growing company that's poised to double in size in the next three years.

Gorgeous work environment - Have you seen our building? Work alongside skilled professionals in our state-of-the-art facility.

Strategic benefits - Our comprehensive package includes health care, 401k, vacation and sick time, paid holidays, and other unique benefit options.

Uber-talented team members - Prepare to be inspired as you work alongside the very best and brightest talent the industry has to offer.

Engaging company culture - We may work hard, but we play hard, too! We host a variety of fun, team building activities throughout the year.

 

Strategic Factory is an Equal Opportunity Employer

Strategic Factory
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